In an increasingly connected world, how can we engage and deliver skincare and beauty solutions to a new digital generation of female consumers, comprising of 230 million Facebook users in 8 countries?

Introducing the Shiseido Beauty Consultant. APAC’s first A.I. that utilises its Natural Language Processing to provide tailored skincare and beauty solutions direct to every user.

To capture the many different segments in Singapore - young, families, couples and even the affluent - an online space was developed where Singaporeans can discover beautiful Japan and its attractions through the eyes of Japanese locals. Content was crowdsourced from Japanese locals and are served based on user interest and content relevance. Upcoming development phases will further enhance user content personalisation by interest and proximity, as they surf.

To give tech savvy, young Singaporeans a new-age education on an age-old tradition, we got a little help from AI technology.

Say hello to the first-ever Ghost Bot, Mr WoOoO – a chatbot which taps on the lure of talking to a (friendly) ghost, to build up netizens’ understanding of the customs surrounding the annual Hungry Ghost Festival.

mySamsung is a customer care programme designed to help you easily set up, manage and optimise your Samsung products. Available on mobile and web app, it offers a wealth of tips for Samsung users to learn more about their products and get support easily. Connected to Samsung customer service systems throughout the region, users can also register and track their device warranty online, report device issues, chat with live support agents, redeem attractive rewards and more! mySamsung is available in 11 APAC countries.

For Equator, a world’s first ‘personal black box’ that harnesses technology to save lives in the event of a terrorist attack, disaster or accident. It detects danger, alarms loved ones, captures data and beams out low-frequency signals to enable search and rescue.

Meet the world’s first artisanal precious ring that is crafted by your heart – literally. This technology-retail experience captures and converts a consumer’s emotions into jewellery via an app, and cuts down wait-time with 3D printed models.

To combat the growing threat of diabetes, we spread the message of “Eating in Moderation” during Chinese New Year 2017 with an artful and entertaining treat: a kungfu blockbuster titled ‘Kungfu Fighter, Hidden Sugar'.

Weaving healthful, diabetes-preventative advice into a thrilling narrative, we set a country into action as Singaporeans watched, laughed and learned how to make wiser food choices to reduce their risk of developing diabetes during the festive season and beyond.

To communicate a slew of new government policies and schemes targeted at Singapore's seniors, we figured what better way to reach out than through the lingo they speak and a common pastime?

Launching Singapore's first television show in full dialect since 1981, a 10-part series titled 'Eat Already?' (吃饱没?) helped simplify and communicate key messages to our seniors for policies ranging from healthcare to housing. With relatable stories that resonated with the hearts of pioneer Singaporeans, we entertained and enriched an entire generation.

To reach and engage a generation with short attention span, on a subject as dry as retirement-adequacy planning, we launched four quirky TV spots that borrowed the soothing stylings of a David Attenborough narrative and the humour of Singapore's favourite comedians.

Told from the perspectives of a squirrel, a hermit crab, a sparrow and a pair of rabbits who are all thinking ahead for retirement, each artiste appears as their animal alter ego, giving helpful advice about growing one’s retirement reserves through CPF savings, helpful housing decisions and more.

To further improve lead generation, the Volkswagen website was re-designed for mobile. Adopting UX best practices, improvement to the overall user experience was achieved by allowing customers to easily consume information, browse models on-the-go and register for test drives.

The Singapore Deposit Insurance Corporation (SDIC) faced an identity crisis: it was invisible. Only 47% of Singaporeans knew of its existence and its role in safeguarding Singaporeans’ deposits in case of bank or financial institution collapse.

To build awareness and understanding of SDIC amongst more Singaporeans – especially the younger generations – we launched a 4-part social campaign led by entertaining original videos. Thanks to attention-grabbing storytelling, we successfully re-introduced SDIC and how it supports Singaporeans, getting our message across while putting a smile on viewers' faces along the way.

To help familiarise the local Malay community with relevant governement initiatives and policies such as SMEs Go Digital and SkillsFuture, we paired up with local filmmaker M. Raihan Halim to create a rivetting original telemovie titled 'Gunting', which revolves around the estranged relationship between a barber and his son, as the latter strives to save the family business after his father falls ill.

With a stellar cast including Taufik Batisah and Rahimah Rahim, the telemovie pulled at the heart strings of Singaporeans, while encouraging them to seize new opportunities in the digital economy through skills mastery, lifelong learning, and a spirit to innovate and think global.