September 30, 2019
Vivo is raising smartphone innovation to a new high, beyond the ordinary.
Beyond regular selfie camera. Beyond standard rear cameras, even beyond edge-to-edge view. It’s time to reach higher. To reach for more. So that you could take selfies, photos, videos, and smartphone usage to another level with vivo V15-series.
The V15-series is packed with tech wonders and features. As the first smartphone brand who invent “Elevating Front Camera with a fuller screen view’, vivo aspires to reach a new high.
To convince consumers to shell out a little more for premium features only found in flagship models, it would have to show its class way above tech – across many markets globally. Can creativity raise the price appeal of a product?
We believe technology must be made to show your class, and its classy-ness. Or as we called it, ‘tech for trendy’.
We needed to turn a feature into a feeling, even a fashion, that has the world raving about how good the world looks on vivo, wherever you may be. In other words, we wanted the world to look up to a new sensation from vivo.
The Idea & Execution
The V15-series features a mechanised, state-of-the-art Elevating Front Camera, which we got the world looking up to its marvels and campaigns globally.
‘What’s Next?’ – 35s Leak Film
We tie up V15-series Elevating Front Camera with its flagship model NEX, to up the next level of innovation.
V15-SERIES IS COMING UP – 10s Global Teaser Films
Goodbye notches and welcome Elevating Front Camera – where we made the V15-sereis camera the iconic hallmark that rises above the ordinary and expectations. A series of visual tricks on film captures global attention for the V15-series. Stunning for product demonstration.
SHOOT SMARTER – 45s TVC THAILAND
For the style-savvy Thais, vivo V15-series elevates the experiences of its users, turning even everyday street-life in Bangkok into effervescent, stunning picture quality.
RISE ABOVE THE ORDINARY – 30s TVC (MALAYSIA)
For aspirational Malaysians, the V15-series lights up vivid imagination, with a camera that captures and enhances every perfect moment that is worthy of the occasion. Everything just looks extraordinary with the V15-series camera.
V15-SERIES, STRENGTH THAT HOLDS UP – 20s Global Film
To prove its tech worth and durability as a mechanised elevating front camera, we show just how much the V15-series can handle. Three innovative filmlets, beautifully shot in fashion photography style, showcase the endurance of the elevating front camera and its strength in withstanding 15kg of front-loading weight.
LIGHT UP YOUR NIGHT WITH V15-SERIES – 60s Global Film
To showcase the superb picture quality that V15-series captured at night – Super Night Mode, we took to the nights. vivo global launches #lightupyournight and positions the V15-series as the light-savvy camera to light up your night wherever you are, whatever you might be doing.
BLOSSOM UP WITH V15 EDITION COLOUR – 15s Global Film
Targeting the women market, we show why the V15 blossom pink is a beautiful phone – both the way it is made inside and capturing the world outside. With functions and capabilities that rise up to any occasion, we show how the V15 blossom pink bring out the joy, the splendour and the surprise to a new high. Now you can walk on clouds. Blossom UP with the V15 blossom pink.
UP YOUR GAME WITH V15-SERIES – 60s Global Film
Equipped with intelligent software modification, V15-series partners with PUBG to UP YOUR GAME, re-imaging how an Ultra Smooth Gaming Experience could be for avid gamers.
We got the tech and fashion quotient up for vivo globally, with the series of ads and content, all produced in record time. During the teaser phase, we generated 16.5 million viewership for the various content created. The PUBG film achieved over 32 million views, ‘Blossom Up’ had 5.9 million views and ‘V15 Strength’ garnered 11.6 million views.
As reported on Marketing, we managed to raise vivo Malaysia up to second most loved brand on Facebook, which is a huge success from where we first started.
Can creativity raise the price appeal of products and brands? You can bet on it.
Bill Bernbach was right, “Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing a business can employ.” We’ve got the world looking up at vivo.