October 2, 2015
In 1953, the late Patti Page sang “How Much Is That Doggie in the Window?”.
It went on to become a universal children’s classic.
In 2009, using the same tune but with new lyrics, Patti Page recorded “Do You See That Doggie in the Shelter?”. She had come to know, that when people buy from pet stores, they support an industry that cruelly abuses and exploits doggies – the puppy mill trade. So she changed her tune. In her own words, she wanted her new song to become an ‘anthem for homeless animals everywhere’.
Unfortunately, her new song remains largely unknown worldwide.
Can SPCA and DDB help materialize Patti Page’s vision, and perhaps, even go one further?
Can we help to shape a future in which children grow up singing “Do You See That Doggie in the Shelter?” instead of “How Much Is That Doggie in the Window?”
We say we can. By making it fun, interactive and interesting for our children today.
idea and execution
We worked with local singer-songwriter Weish to record a fresher and younger rendition of the song, and used it to produce an animated sing-along video.
Starring real SPCA doggies and kitties, the video has been released online and on outdoor screens at Cathay cinemas nationwide. In October, it will also run on Animal Planet channel and Discovery Kids channel for a month, playing for audiences in 10 countries including the Philippines, Hong Kong, Thailand and Papua New Guinea.
We have also produced a children’s picture book. And in collaboration with the National Library Board, we are making the book available for children everywhere via 23 libraries nationwide – in addition to a number of kindergartens and playschools.
It’s early days yet, but we have already received plenty of encouraging responses from all over the world. Many animal and welfare organizations have shared the video, including PETA, Arizona Humane Society, SPCA Taiwan and CatDog El Salvador. One of them, SPCA Hong Kong, even said that they were keen to use the song for their own 2016 campaign.
All of this has happened even though the project has not actually launched officially – that will be happening at SPCA’s 2015 World Animal Day celebration, on Saturday, October 3, 3.30pm, at the Cathay. Do drop by and sing along!