DDB Group Singapore Takes Home 13 Awards

DDB Group Singapore Named MARKies’ Creative Agency of the Year, Takes Home 13 Awards

November 27, 2020

DDB Group Singapore emerged tops at this year’s MARKies, taking home the overall top prize and winning coveted awards in key categories including Overall Creative Ideas, Most Creative Content Marketing and Most Creative TV/Video.

The agency picked up 13 awards at the MARKies, including campaigns for iShopChangi, PUB, MCCY, Merdeka Generation, National Youth Council and Workforce Singapore.

On the global stage, the agency also won three Ad Stars awards for its PUB films, ‘Kinship’ and ‘The Frog Prince’. The international advertising festival, which combines creativity with cutting-edge technology, aims to share creative solutions and change the world.

In a challenging year like 2020, DDB Group Singapore has shown its mettle as the top creative agency.

A&G Brand Hijack

A&G

To promote workforce development, we hijacked the visual identity of pop-culture brands and took over ground spaces and social platforms to engage the masses. It proved to be a novel campaign to get people to reconsider their career strategies.

  • Most Creative Content Marketing: Bronze
  • Most Creative Digital: Silver

 

A&G Fantastic Candidate

A&G

Two cuddly bears captivated the lunchtime working crowd with a surprise screening of our beary-good film on a mega LED screen in the middle of the CBD. This was the first video in an inspirational series that got Singaporeans thinking about their career possibilities.

  • Most Creative Social Media: Bronze

 

Kinship

Kinship

From the Malay idiom ‘Air Dicincang Tidak Akan Putus’ (‘ties between family will never break’), our first Hari Raya film for PUB tugged at the heartstrings of appreciation. More than just a story about brotherly love, it got a nation to appreciate our precious water resources. The film also picked up a Commendation at the Canberra Film Festival.

  • Most Creative Social Media: Bronze
  • Most Creative Govt sector & non-profit marketing: Bronze
  • Silver for Film Category (Art Direction)
  • Silver for Video Stars (Branded Entertainment Video)

 

Merdeka Generation Package

Merdeka Generation Package

We paid homage to our Merdeka Generation, whose blood, sweat and tears went into building this country. A gritty and emotional filmlet, ‘Hands That Shaped the Nation’, went viral with 6.54 million views. We also held 28 roadshows that attracted more than 100,000 attendees.

  • Most Creative Govt sector and Non-Profit Marketing: Gold
  • Most Creative Launch/Relaunch: Silver

 

Spark The Next

Spark The Next

Spark The Next was a campaign for youths that featured experiential creations, art installations and exclusive workshops with industry veterans at malls and schools. We reached 45 million non-unique audience in six months.

  • Most Creative Communication and PR: Bronze
  • Most Creative OOH: Bronze
  • Most Creative TV/Video: Gold

 

Happy Haul-idays

Happy Haul-idays

We helped iShopChangi celebrate Christmas with an extravaganza of presents and fanfare. We kicked off the season with a large-scale on-ground activation. With giveaways and promo codes, we raised awareness and interactions for iShopChangi’s range of products.

  • Most Creative Integrated Media: Gold

 

They all add up to a very busy and hardworking year for Singapore’s most creative agency – now with the awards to salute our clients. Thank you for a year of creative excellence.

Other Works
DDB joins NEA in a nation-wide nudge to reduce disposables, encourage ...
MOE
Your Kind of Best. It all begins with a Teacher.
PUB
The amazing story behind Singapore’s water, as told by Tribal ...
NEA
DDB reminds Singaporeans of the small but ever-present threat of dengue
HPB
Disarming Diabetes at The Museum Of The World’s Deadliest Weapons
NEA
Catchfire – DDB dishes out life hacks to save the environment
MCCY
DDB engages Singaporeans on social cohesion with a 17-foot ...
MCI
‘The Provision Shop’ that stocks stories of love, kindness ...