August 7, 2014
DDB Group Singapore emerged this year’s big winner at the SPH iink Awards 2014, organised by Singapore Press Holdings (SPH). The agency won the title of Creative Agency Of The Year for its all-round performances for clients across all categories.
Its campaign for DBS Bank, entitled “DBS Private Bank – Test Us”, won the much coveted Grand Prix award, including Gold in the Print Single and Silver in the Print Campaign categories.
The agency group also won Best of Digital award for its campaign “MillionKG Challenge” for the Health Promotion Board, a Silver for campaign “One Force” for the Republic of Singapore Air Force and a Bronze for Keppel Land’s “Thinking Unboxed”.
“We’re very pleased we do our best work for our biggest clients. These are the sort of work that DDB wants to be famous for because they’re real, hard-hitting and make a serious marketing impact,” commented David Tang, CEO of DDB Group Singapore.
The SPH iink Awards, now into its tenth edition, is one of Singapore’s biggest advertising awards. With the theme Celebrate the Imaginative, this year’s SPH iink Awards celebrates the kaleidoscope of creative rebels, dreamers and thinkers who inject vitality and excitement into the local advertising scene.