March 17, 2016
idea and execution
For today’s youths, the RSAF took to Mobile First to tell its collaborative story of the world’s most amazing teamwork operations.
Introducing ‘One Force’, an immersive engagement campaign with a unified and highly coordinated engagement at every touch-point leading to a dynamic mobile experience.
We began with a 60-sec brand filmlet to showcase RSAF’s core mission – released on national television but seen widely, shared and raved about online and on multiple social media platfoms.
RSAF One Force Video
The filmlet led youths to the ‘One Force: Reloaded’ mobile app, where recruitment prospects get an immersive 3D graphic experience from thrilling ‘airbase attack vs defence’ multi-player games to. ‘single-player missions’ based on the many RSAF vocations. In so doing, youths saw the dynamic teamwork of the RSAF.
Attack and defend your way to victory
For added synergy, content such as videos and bonus points are unlocked when the app interacts with our TVC and print ads, thus providing a transmedia engagement campaign.
A series of outdoor posters featured the many vocations, including the mobile app for download.
The campaign leads to an by-invite-only RSAF Open House, where 360-degree VR videos will deliver immersive virtual experiences to our audience, placing them in the boots of our RSAF personnel.
From app to ads, from AR to real-life Open House, RSAF ‘One Force’ has created a new campaign benchmark other forces are looking up to. Rightly so, for the force that’s like nothing on earth.