Pay like a Local when Overseas, only DBS talks in local currency

July 28, 2017

How do you get Singaporeans interested in a multi-currency account? Well, you get them in what they do best: Shop the world and pay like a local.

Locals have it good. When you’re local, you don’t get charged tourist prices or have to deal with moneychangers and wads of unfamiliar denominations.

The DBS Multi-Currency Account lets you buy currencies at your preferred rates and pay in 11 currencies overseas with your DBS Visa Debit Card – sans the foreign exchange fee.

So you can now pay like a local when overseas. It’s just perfect for the well-travelled, shopaholic Singaporeans.

Money talks, better and clearer, in local currencies. We helped Singaporeans shop in local currency and be accepted, even if not understood, round the world.

A 30-sec film spot shows a Singaporean tourist buying an ice-cream cone in Japan and gets lost in translation. Thankfully, he’s got the DBS Multi-Currency Account to make himself perfectly understood when it comes to payment.

Watch the video here:

To attain fame and following on social media, we ran two more filmlets as sequels to our main video, including shopping online in local currency.

DBS-B

DBS-C

With over 528,000 video views on Youtube and Facebook, we’ve created a winning campaign on social media. We also saw an uplift in business results, nearly doubling MCA account spend and overseas cash withdrawal for the month.

A clever banking product, given creative storytelling, has captured attention and market results. Creativity is the lingua franca of effective advertising at DDB.

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