January 26, 2017
IDEA and EXECUTION
Kungfu movies are synonymous with Singaporeans during the Lunar New Year celebrations. And so we did a remake of Lee Ang’s best-selling martial arts movie, ‘Crouching Tiger, Hidden Dragon’ （卧虎藏龙） – which we aptly renamed, ‘Kungfu Fighter, Hidden Sugar.’
Shot wonderfully with a production set that Lee Ang would have been impressed, this Kungfu TV commercial has all the right moves and brought together all the right elements – politically-correct message, popular entertainment and kick-ass action. It’s a film drama that literally cuts the villains in our food by half and beats Diabetes.
Sometimes it takes a special kind of kungfu to beat the villains during the festive season.
Check out the other videos:
Mandarin Version: https://www.youtube.com/watch?v=bVhheEttVeQ
5s Teaser – Eat less Bak Kwa, Health is Wealth: https://www.youtube.com/watch?v=NcY8f59Lzio
5s Teaser – Half the Tart, Double the Huat: https://www.youtube.com/watch?v=HlCLeksxhdA